SEO stands for Search Engine Optimisation. It’s the art of increasing your site’s natural search engine ranking, so that you rank high in the right searches.

It entails:

On-page’ and ‘On-site’ optimisation

1. Telling the search engines what your site is about, so they know what searches it’s relevant to. This involves making your site ‘search-friendly’ so their ‘bots’ can read it, then using the right keywords in your content and code (e.g. HTML) and paying careful attention to how all your pages fit together.

‘Off-page’ optimisation

1. Proving to the search engines that your site is important in its field (i.e. will likely be helpful to searchers). This process is most ly a matter of increasing the number and quality of links pointing to your site.