This article is taken from the JoeJoomla blog at: https://joejoomla.com/253-joomla-vs-wordpress-for-security

Security on Wordpress has been updated since this article was first written, but the same can also be said of Joomla, making Joomla still the better choice in this area (IMHO).
There are other considerations of course when comparing Wordpress and Joomla, but overall, I still think Joomla to be the better of the two.
If you want simple though Wordpress wins hands-down..... it is much simpler for both developers and users to manage. I am a developer ---- simple is great, but functionality trumps simplicity for me.

Who wins the fight when it comes to Joomla vs Wordpress for security?

I read a very eye opening tech support issue regarding Joomla vs Wordpress when it comes to security. It was written by a talented and well respected developer who specializes in web based Content Management Systems (CMS) security and backup tools. It would have been great for him to write his own blog post about this topic but he doesn’t want to deal with the potential fallout from Wordpress fans such a blog post may create. I understand his point, people can react in fanatical and negative ways when you criticize their beloved platform. Here at JoeJoomla we don’t have any concern in this regard. Our bias towards Joomla is obvious and there are good reasons we prefer Joomla.

Joomla! is a much better designed system

Way back at the start of our website building journey in 2005 I asked a few developers what their CMS of choice was. Several of them identified Joomla. One developer in particular told me that he had considered building his own CMS but when he reviewed the Joomla code base he discovered that it was very well done and cleaner than any other CMS based software available. There was no point in recreating the wheel so to speak. Joomla already had a large community of developers supporting it including a security team of which this particular person joined to contribute to the project.

Developer best practices for Joomla ensures security is properly addressed

What essentially makes Joomla a better choice for security is the predictable ways that it works. All front and backend web requests must go through an index.php file. Joomla uses predictable directory names for extensions, media files, images and so on. Plugin events are fired by the core in predicable ways. When a developer creates extensions and other things for Joomla there is a best practices method of doing so that ensures security is addressed properly.

WordPress by design is chaotic

By design WordPress has a chaotic structure which allows many directly web accessible .php files and plugins. The wp-content folder is a security nightmare hosting code installed by plugins, themes, core upgrade files and user uploads, all with different levels of trust in the same folder. Plugin subdirectories are directly web accessible for files and media. WordPress themes launch many of the hooks instead of the core and there is no predictability in the sequence of how things are triggered.

Wordpress themes are based on an override system that allows the developer to specialize each content or post type from scratch. That's literally because there is no `index.php` file. There is also no way to ensure you're purchasing a clean or proper template because the `header.php`, `footer.php`, etc. files are just conventions that can be easily broken.

Wordpress coding practices are based on php 3.x standards which if you check on php.net you will see is from over 17 years ago. There is no Object-oriented programming (OOP) at all, and everything is executed in "easy-to-use" but also loose code structures and functions. This also leads to improper code and improper code is easily insecure as well. Having a centralized and messy `functions.php` file in the theme is the best example of this.

WordPress cannot be secured as tightly or easily as Joomla

The number one cause of hacked WP sites are from hack scripts that hackers upload which execute malicious files. It's easier for them because of the inherently poor security model by which WordPress allows. You really want to know a lot about who is creating those plugins for WordPress functionality that you are using. If you are uninformed you are taking big chances with your site. There's just too many points of entry that a hacker can target in a site with poorly done direct web accessible php files.

To make things worse, with the emergence of cryptocurrency technology, WordPress installations are heavily under attack by malicious crypto miners. They are taking advantage of the very popular WordPress platform that is easily targeted for code injection for things such as javascript miners. The injected scripts are named in such a way to make them appear legitimate so that a webmaster doesn’t get alarmed when seeing them. The scripts are designed to use the infected website cpu cycles to mine cryptocurrencies for the hackers. So if you notice your WordPress site seems to be struggling when it doesn't have a lot of visitors this might be a sign that something is amiss in this area.

The Joomla! core enforces content security through centralized points

In Joomla! all developers MUST go through JInput to get access to $_FILES, $_GET, $_POST and $_REQUEST superglobals when requesting data. This prevents a lot of attacks because there are centralized points of enforcing content security.

Some of the WordPress's most popular plugins and commonly used themes would never see the light of day in the Joomlasphere. Joomla forces a level of security that doesn't allow shoddy code. Does that mean there has never been poorly done extensions, themes and plugins for Joomla? No it doesn't. Joomla has had it's share of security issues but the community of volunteers that work with Joomla have been good and keep getting better with regards to website security. This is on top of the fact that Joomla's foundational structure is already security conscious.

It won't be long before we are enjoying the new Joomla 4.x version that the production team is working on. It is designed with an improved code structure and base practices. Joomla versions 2 and 3 are secure but there are improvements being made in the MVC model and in the general structure. Many of the improvements are already available in Joomla 3.8.

WordPress will never be as secure as Joomla

While it is possible that you can have a secure WordPress site, it takes a huge effort to achieve it. You need to be highly conscious of what the code from all those plugins and your theme is allowing. If you are running a WordPress site surely you have qualified people to make those assessments.

Several years ago I toyed with having a WordPress blog, after all WordPress had the reputation of being the darling and heavyweight champion of blogging. All it took for me to run from WordPress was dealing with WordPress themes. I hear from web developers on a weekly basis about the nightmare that WordPress is to deal with in many areas. I also hear about the good things that WordPress has that Joomla doesn't but it isn't nearly enough to make me want to switch.

If you are serious about website security and have a choice to make between one platform or the other Joomla is the right choice.

Display a Search Module as a Joomla Top Menu Item

Written by Valentin Garcia on February 01, 2018 | Joomla

It's very common for websites to put features inside top menus. You may find some sites do this with a login form. Others - with an advertisement or a search field.

In this tutorial, you will learn how to embed a search module inside your Joomla top menu as a menu item. Without any coding. To do the job, we'll just use a free and very popular extension called Modules Anywhere.

Step #1. Install Modules Anywhere

Go to the Modules Anywhere page and click the "Download Free" button.

Login to your Joomla administrator area.
Go to Extensions > Manage.
Click the Upload Package File tab.
Click the Or browse the file green button.
Find the Modules Anywhere file you just downloaded and click on it twice to install it.

Excellent! You just installed the Modules Anywhere package to your site. It will help you embed a search module, or any other module for that matter, into your Joomla top menu.

Step #2. Create a Search Module

In this step, you will create the search module to be embedded in your top menu as a menu item.

Go to Extensions > Modules.
You will be taken to the Modules (Site) admin page. Click New.

You will see the Select a Module Type list.

Scroll slightly down and click Search.

Enter My Search for Top Menu in the Title field.
Find the Show Title setting and set it to Hide.

Click Save & Close.
You will see the Modules (Site) page once again. Find the My Search for Top Menu module you just created. Take notice of its ID number. In my example, the ID number is 35.

Step #3. Create a Menu Item for the Search Module

Your newly created Search module is now ready to be displayed. Let's display it as a regular Joomla menu item in our top menu.

Go to Menus > <your top menu> > Add New Menu Item. For the purpose of this tutorial, I'll use my Main Menu.

Select your top menu from the Menu field. In my case, this is the Main Menu.

Enter {module 35}, including the curly brackets, in the Menu Title box.
Click Select.

You will see the Menu Item Type modal box. Go to System Links > Separator.

Click Save & Close.

You will see your new menu item listed with the rest of your top menu items.

Step #4. Check the Final Result

Visit your site front end. Take a look at your main menu. You will see that it now includes your Search module. Just as you planned at the beginning of this tutorial.

Building an eCommerce Website

Any CMS software can be used to build an eCommerce website, although some are better suited to this functionality than others.
Without going into the differences and pros & cons of the various CMS systems (eg Joomla, Wordpress, Drupat etc), there are some basics which apply geenrally.

This article hopes to address these.

Must-Haves For eCommerce Websites

Good Quality Hosting

Before you can build any website, you have to obtain hosting services. But, building an eCommerce site requires a little more horsepower than a typical CMS functions.
An eCommerce site requires the power to quickly and reliably load pages full of product images. It also has to have the capacity to handle many guests and transactions simultaneously.

Develop Your Brand Identity and Build it Into Your Site Template

Surprisingly, this step trips up a lot of eager store builders.
They have an idea for a range of products or services they want to sell, but they fail to consider what makes their offerings unique, identifies them as a brand, and creates good will and trust in their name.

You need to find a theme that works with the eCommerce plugin of your choice and also suits the look and feel you want your brand to convey.
For example, someone selling baked goods might want to choose a theme featuring shades of brown, evocative of baked bread or chocolate chip cookies, and areas for including nutritional information about their products.
Retail stores might want something heavily focused on white backgrounds, as they do not draw attention away from the products, with areas for featured products and announcements about sales.

Once you have selected a theme, you need to consider other elements like your logo and brand voice. Some like to stick with a simple text logo, while others prefer easily recognizable symbols.
Similarly, everything you write on your site, social media channels, and elsewhere should share a common style (or “voice”) that represents your brand.
Will your voice and logos be hip and fun? Serious and professional? Soft and friendly?
Whatever you choose, it should match your brand’s identity and the products or services your site offers.

Components & Plugins

Now that you have figured out where to host your site, selected your CSM software platform, chosen your theme, and plotted out your brand’s identity, you need to start building.
Before getting too far down the road of constructing your site you will need to install an eCommerce component.

Joomla - VirtueMart used to be the Go-To component for Joomla eCommerce, but I prefer eShop from OS Solutions.
WordPress - WooCommerce seems to be the Go-To component here.
Drupal - well... this is an absolutelly excellent CMS, but there isnt a lot of components available. For this reason, I wouldn't like to differentiate. If yo intend to use Drupal, a little more research will be needed.

Whatever the CMS platform chosen, all a good eCommerce components will will provide your site with a shopping cart, inventory control, and ways to attach payment gateways.
Do your research and find the one that offers the price, features, and interface that works best for your needs.
Most will generate a few pages you will need as part of your shopping and checkout process.
Carefully consider where to place these in your menus so your customers can find and use them easily.
Remember, make your visitors’ shopping experience as easy and intuitive as possible. Think about all of the ways people might move through the site and do what you can to prevent them from becoming frustrated and leaving.

Associated Components / Plugins

Although not directly associates with the eCommerce functionality directly, you should also consider a component / plugin that will help you create a contact form and newsletter signup.
This will allow your customers to communicate with you without having to expose an email address where spammers might find it.
You can also collect your customers’ email addresses and continue to engage with them long after they have left your site through email campaigns, such as newsletters or information regarding special offers.

Finally, be sure to find a Component / Plugin that helps you optimize your images for faster loading. An eCommerce site tends to have many product images, and these can slow down the time it takes a site to load on a visitor’s browser.
While caching and a content distribution network (CDN) can help, optimizing every image on your site can have a huge impact, too.

Create Products

Easily the most time consuming part of building any eCommerce site, properly adding products to your site is critical. These products serve as the cornerstone of your site.
This means more than just having interesting products or services. It means presenting them in a way that makes people want to buy them.
This entails taking interesting, compelling photographs of the products, or finding appropriate images to represent the services.
It also means writing compelling product or service descriptions that will answer a customers questions while enticing them to buy.

Most eCommerce plugins will provide templates for product pages and taxonomies for site navigation. Use these to inform your decisions about how to craft each item’s description, images, and other information.
Also, take the time to research shipping costs (if applicable), taxes, product dimensions, and any other details customers might find useful.
Include this information in your site while building each product. When possible, include all variables for a product (e.g., different sizes or colors) in a single product page.
This will make managing products easier and help customers find what they want faster. It will also give your site a more polished and sophisticated feel, improving the user’s experience on your site.

Build the Other Elements of Your Site

While the products and cart are arguably the most important parts of your eCommerce site, you still need to have a few other pages and features for strong ranking in search results, customer engagement, and to build consumer confidence.

Have an “About us” page that talks about your company, your organizational values, and your team.
Include a “Terms of Use” page containing all the necessary boilerplate to protect your legal interests vis-a-vis your site visitors and customers.
Create a “Contact Us” page so your visitors can ask questions, notify you of issues, or address any other matters.
Create a series of articles about your products, your industry, your personnel, and any other matters that might interest your site visitors.

Together, these additional pages can make a site feel more complete. They can inspire greater consumer confidence in your brand that a simple and direct purchase funnel simply will not.
When properly optimized, these pages can help your site climb the ranks of search results, making it easier to find.

Launch The Site

Now that you have built your site and added your products, you need to launch your site. Most site owners know that simply publishing a page will not lead to immediate sales.
After all, as of the date of publication, there are nearly 1.3 billion websites on the Internet (and counting). To reach the right people, you need to get the word out about your site, your brand, and your products or services.

Search engine optimization (SEO) will be a necessary first step. Following SEO best practices will cause a site to rank higher in search results.
Social media has become very important in driving traffic to a site, both from an SEO standpoint and simple marketing. Create social media channels for your site across every major social platform.
Post content regularly, interact with users that make responses, and make sure your posts match your audience’s interests.

Collect email addresses and engage with customers via well-designed email campaigns. Use your site to collect even more email addresses and continue to grow your list.
Send out content on a regular basis containing useful information, product or service updates, and promotions.
Track open and click rates, then experiment with content, subject lines, and layouts to find what gets the best results.

SEO Videos - YouTube

SEO Tutorial For Beginners.

Published on May 16, 2015

SEO tutorial for marketers, business owners or web designers - Rank #1!
Get the complete course: https://www.udemy.com/learn-digital-m...
--
Learn step by step how to optimise a site, get to the top of the search results and increase sales!Click the timestamps to jump to a particular section:Section 1: Introduction to SEO
- Course Introduction
- Websites vs. Webpages - The Crucial Difference for SEO! 4:29

Section 2: How To Find The Best Keywords For Your Business
- Keyword Research: The Foundation of SEO 6:08
- How to use the Google Keyword Planner Tool 10:25

Section 3: On Page Optimisation (SEO Best Practices)
- A Template For The Perfectly Optimised Webpage 17:10
- URL Optimisation: Best Practices for SEO 18:17
- Title Tag & Meta Description: Skyrocket your Click Through Rate! 20:53

Section 4: Off Page Optimisation: Link Building Introduction
- The Types of Links that Really Matter and How to Get Them 27:38
- Black Hat SEO: Are Paid Links Worth it? 35:30

Section 5: Final Thoughts & Thanks
- FINAL TIP: How to Get Instant #1 Search Engine Results Ranking! 40:58

Advanced Step-By-Step SEO Tutorial (2018).

Published on Feb 16, 2017

If you want higher Google rankings, this SEO tutorial is for you.In my experience, success with search engine optimization comes down to getting the fundamentals right. Then moving onto advanced SEO strategies and techniques.

And that's exactly how this SEO tutorial is structured.

First, you'll learn how to improve your site's loading speed. As you see in the video, site speed is a misunderstood Google ranking signal. I show you the true impact of loading speed and rankings.

Next, we tackle technical SEO -- a critically important part of succeeding with SEO.

Once we cover technical SEO, it's time for keyword research. I show you my 3 favorite ways of finding uptapped keywords that your competition doesn't know about (#2 is my favorite).

Now that you have a keyword, it's time to create content around it. But not just any content, content that makes people say: "WOW!". I'll teach you some actionable tips to do just that.

Finally, it's time to promote your content. Most people fail with SEO because they don't do anything to promote their stuff (besides sharing it on social media). But to rank in Google, you need backlinks.

And I show you one of my favorite link building strategies of all time (step-by-step).And at the very end of the video I have a bonus tip for you. I show you how to optimize your site for Google RankBrain, which is easily one of the most important developments in SEO over the last few years.

Seo Tutorial for Beginners - Complete Search Engine Optimization (SEO) Training.

Published on Apr 8, 2017

The Complete Search Engine Optimization (SEO) Training for Beginners (Step by Step Seo Tutorial To Rank Websites on Google First Page).

What is Search engine optimization or seo?
Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.

Why is SEO important?

1 The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.
2 SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
3 Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
4 SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
5 SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
6 SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

Therefore learn seo with this complete seo course for beginners to rank websites on first page of google. This is the best and complete seo training for beginners to learn seo step by step, so take advantage from this seo tutorial and start learning today!

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